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ABOUT WILD ORDER MARKETING
Some businesses outgrow their name. This one outgrew its whole identity — and that's a good thing.
HOW WE GOT HERE
In 2017, Jackie Stone founded Bubblegum and Duct Tape with a scrappy, specific mission: make real marketing accessible to creative entrepreneurs who were out there building something beautiful with no budget and no roadmap. The name came from an Urban Dictionary term. The spirit came from lived experience. And for years, it worked.
But business grew. Clients got bigger. The work got deeper. And somewhere along the way, Bubblegum and Duct Tape became too small a container for what this company had actually become.
Wild Order Marketing is the next chapter. Same heart. Same commitment to founders who are out there doing the hard thing. Just with a clearer name for what we've always actually done — honor the wild spirit of the entrepreneur and bring some real order to their marketing.
The clients didn't just stay through the rebrand.
They showed up louder. That said everything.
WHO IS JACKIE STONE?
Jackie Stone has been living the small business life for over 15 years — not just advising it.
She started as a fine jewelry designer, built and ran her own custom engagement ring business, and hit the same wall every creative founder hits: she was exceptional at her craft and invisible online. Nobody was teaching marketing to people like her. Nobody was making it accessible. So she built the thing she needed and started offering it to others.
That's Bubblegum and Duct Tape. That's now Wild Order.
But here's what makes Jackie different from most marketing consultants: she's not just advising from the sidelines. She owns and operates Totems and Tarot, a crystals and metaphysical goods e-commerce business she launched six years ago and has grown significantly — building the email infrastructure, running the live sales, managing the SEO, writing the copy, running the ads, and doing every single thing she now helps her clients do. She has made the mistakes. She has found what works. And she brings all of it to every client engagement.
When she tells you email marketing is your most reliable revenue channel, it's because she proved it in her own business first.
Her background spans finance, marketing, advertising, product development, merchandising, sourcing, and project management. Her GIA degree gives her deep credibility in the jewelry and luxury goods space. Her decade-plus of actual small business ownership gives her credibility everywhere else.
She is not a vendor. She is a founder who happens to be very good at marketing — and she will treat your business like it matters, because she knows firsthand that it does.
THE WILD ORDER PHILOSOPHY
You didn't start your business to become a full-time marketer.
But here you are — posting, emailing, maybe running ads and wondering why none of it is adding up.
You're not doing it wrong.
You just don't have a strategy... yet.
Wild Order exists for founders who are done being invisible. We meet you where you are, tell you the truth about what's broken, and build the plan that actually moves the needle. We don't do cookie-cutter. We don't disappear behind a dashboard. We show up as a partner — because that's the only way this works.
Strategy for the untamed.